This post outlines some of the most considerable modifications in consumer behaviours when it comes to consuming media.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also changing. Individuals are significantly turning towards online news sources, instead of viewing TV, to find out about ongoing . worldly affairs. However, at the same time, due to a consistent circulation of information, individuals are coming to be overwhelmed by substantial quantities of content. In response to this, news groups are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have large followings on social media sites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been essential for providing people with trusted and authenticated news sources, in a style they can readily identify with.
In recent years, with the growth of digital content, the way in which individuals consume content has changed considerably. For many years, traditional tv was the main source of family entertainment for most people. However, from the development of streaming platforms, many audiences are averting from arranged tv, particularly among younger people. Instead, international media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the switch in audience consumption habits. These services are popular for allowing people to view the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.
In the current digital age, smart phones have come to be one of the most common tools that individuals are using to view videos and access media. Nowadays, many social media platforms are providing limitless feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a variety of selected material and react instantly, making these videos a lot more engaging and addicting than conventional content. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this trend is evolving the way individuals are proactively looking for and counting on to get information, in a much faster, much shorter and more accessible format.